OnTheMarket.com
Follow-up campaign
About This Project
The second raft of work for OnTheMarket was designed to put the name front of mind among serious property seekers rather than casual browsers. This was achieved by the catchy music based around the repetition of the name in the TVC and radio, strong, bold graphic use of the brand colours and logo in the outdoor and press, and the repeated use of a strong, single-minded message that nails the brand’s USP. The result has been record traffic to the website, more agents signing up to use OnTheMarket.com and more sales leads generated through properties exclusively advertised on the portal.
OnTheMarket.com
Follow-up integrated campaign
Brief
Help serious property seekers find their perfect new home by making them aware that OnTheMarket has thousands of new properties every month BEFORE they’re on Rightmove or Zoopla.