Aberdeen Asset Management - Half-full Creative
15760
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ABERDEEN ASSET MANAGEMENT

Integrated campaign

About This Project

If you’re going to tell people you travel the world to secure the best investments, do it in iconic ‘Golden Age of travel’ style. The communication stretched across all media, It generated so much fresh investment they had to close the fund from a lack of suitable stocks to invest in!

Aberdeen Asset Management

Integrated fund launch campaign

Brief

We do our own bespoke research, world-wide, before we invest in any stock for our World Growth and Income Fund.

Category
Integrated campaign