Existing UK members were offered the chance to send a free miniature to a friend. The pack contained the miniature and a leaflet which folds out to exactly one square foot.
Recruitment direct mail
Recruit more members to the ‘Friends of Laphroaig’, the online community of Laphroaig lovers, who are each given a square foot of land at the distillery.
ISP Gold – Sales Promotion ISP Gold – Direct Mail DMA Silver