Half-full Creative | LAPHROAIG
15731
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LAPHROAIG

Direct mail

About This Project

Existing UK members were offered the chance to send a free miniature to a friend. The pack contained the miniature and a leaflet which folds out to exactly one square foot.

Laphroaig

Recruitment direct mail

Brief

Recruit more members to the ‘Friends of Laphroaig’, the online community of Laphroaig lovers, who are each given a square foot of land at the distillery.

Awards

ISP Gold – Sales Promotion ISP Gold – Direct Mail DMA Silver

Category
Direct mail‎